120 first lines that stop the scroll.
The hooks pinned to my Notion. 8 hook types, sortable by retention strength and what each one drives. Tested across thousands of posts for restaurants, cafes, food trucks, and coffee shops.
120 first-line hooks across 8 types (Stat, Identity, Question, Promise, Curiosity Gap, Result, Contrarian, Story). Tagged by retention strength (66 High, 48 Medium) and by what they drive: Saves (68), Comments (57), Reach (46), Shares (45).
What's inside
120 hooks across 8 types. Stat (20), Identity (12), Question (15), Promise (15), Curiosity Gap (15), Result (15), Contrarian (14), Story (14). Stat hooks are the strongest save-driver per the research.
Tagged by retention strength. 66 High retention (tested 4x scroll-stop rate vs control), 48 Medium retention (1.5-3x), 6 Experimental. Filter by what's working now.
Multi-tagged by Drive. Every hook is tagged with what it drives: Saves (68), Comments (57), Reach (46), Shares (45). Pick the hook type for the algorithm signal you want to feed.
Industry + emotion filtering. Tagged by vertical (cafe, restaurant, bakery, brewery, etc.) and by emotion (FOMO, comfort, surprise, intimacy). Find the hook for your post in 2 filters.
Notion DB, copy in one click. Every hook is sortable, filterable, and one-click-copy. Drop into Sevenposts as the opening line and the generator builds the rest of the caption around it.
Quarterly refresh. New hooks added every quarter. Underperforming hooks demoted. Retention strength re-validated against current Instagram reach data.
Most cafes do this one thing wrong with their oat milk. We rebuilt our whole bar around fixing it.
Unpopular opinion: brunch is better at 2pm. Here's why we never close the kitchen.
This is what we throw out every night. It costs us $40. It is also why our pastries taste like that.
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